Ben’s last name fully reflects his manner of work. He can remain still for hours designing his new project, being totally absorbed into his meticulous work. Ben is a perfectionist, and this is the reason why he is so critical about all websites he sees or works with. For him, good and well-though design means seamless user experience which makes the user love the platform.
At the same time, as a Quality Assurance manager, he tests the sites for bugs and glitches, and believes that every next glitch and bug the user stumbles across decreases the possibility of conversion for several percent. Ben is convinced - and we support his opinion here - that today the competition in the online gambling is so high that one just cannot afford having a bad and glitchy website that makes the user’s eyes bleed. If they do, Ben says, then they earn money in a different way than providing positive experience to their customers.
Visual experience and navigation on the site are not just aspects of “prettiness” of the sites; these are the first layers of interaction between the user and the online casino. Ben Still assesses these two things to identify whether the casino takes care of its visitors, or not.