Playtech launches in Ontario with NorthStar

This significant launch will mean that the entirety of the IMS platform, casino, and live casino technology will be offered to gamblers who reside in the province. The strategic partnership between playtech and NorthStar Bets was announced earlier in the year. The conditions of this deal were to see that Playtech agreed to supply software and services to Northstar.

The chief operating officer at Playtech, Shimon Akad had this to say when addressing these latest developments.

The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America.

Essential to Playtech’s success is our ability to form key strategic partnerships with industry-leading operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we’re delighted to be working alongside them to build a market-leading responsible gambling proposition.

The chief executive officer at Northstar, Michael Moskowitz also added this.

NorthStar Bets puts consumers at the center of an immersive and content-driven experience. Our partnership with Playtech means that we are able to deliver an engaging and enjoyable online experience with the highest level of player protection.

Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivaled multichannel technology we are uniquely positioned to become a leader in the Canadian igaming market.

This has been in the pipeline for some time and the partnership between these two was announced a few months before Ontario opened its regulated online gambling market on the 4th of April. After three years of hard work, they were able to make such progress after it was announced that the province would be ending the lottery's legal monopoly on online gambling in 2019.