Bragg Gaming Group Announces Exclusive Partnership with Loto-Québec and Rethinking the Future of the iGaming Industry in Canada

In a move that has the power to shake the entire Quebec online casino market, Bragg Gaming Group has inked an exclusive partnership with Loto-Québec. This is a major move not only in Canada but the world in general. This partnership, however, is not a commercial partnership solely but also a clear indication of the future of the iGaming market in Quebec and how the companies position themselves in the future. The partnership will introduce Bragg’s exclusive games and top technology into the hands of the province’s exclusive licensed online casino provider.

Bragg’s expansion in Canada: From Ontario to Quebec

In another significant step in its Canadian expansion, Bragg Gaming Group is building on its debut in Ontario’s regulated iGaming market in 2022. While Ontario welcomes multiple operators, Quebec’s regulatory landscape is unique—with Loto-Québec serving as the sole provider of legal online casino gaming. This exclusive model represents a strategic win for Bragg. In a press release issued on March 15, 2023, CEO Matevž Mazij explained the company’s vision for the province’s market:

The Quebec market is a massive opportunity for us. Working woth Loto-Quebec allows us to deliver first-class gaming expirience to a dedicated audience while stranthening our position in regulated markets

—Matevž Mazij, Bragg Gaming Group.

Unlike Ontario—where operators like DraftKings and Betway fiercely compete for players—Quebec’s monopoly model gives Loto-Québec full control over the digital casino space. For Bragg, this means a direct path to a captive audience with less intense competition, positioning the company strongly in the regulated markets.

What’s in it for Loto-Québec?

For Loto-Québec, the deal is more than just an expansion of its game library—it’s about staying ahead of the curve. Bragg brings with it an impressive selection of Bragg’s exclusive games, including hits from Atomic Slot Lab and Indigo Magic. But the real game-changer is Bragg’s Fuze engagement tools, which will introduce in-game jackpots, tournaments, and free spin bonuses to the players to keep them hooked. 

Apart from the content, the partnership will provide Loto-Québec with Bragg’s HUB technology to provide seamless delivery of games and ongoing content updates. This is important as the gaming market continues to develop and competition from unregulated offshore sites remains strong. “We are constantly trying to improve our customers’ experience,” said a Loto-Québec spokesperson. “Bragg’s products are of high quality and have innovative ways of engaging the customers, we will be able to offer our clients something new and exciting with this partnership.”

Why this deal is significant for Bragg Gaming Group

To Bragg, the agreement opens the door to grand ambitions. Already having partnered with US heavyweights including DraftKings, FanDuel, and BetMGM, the business has further set its ambitions further afield within the continent and has an additional target in the form of Brazil, with the state making further progress toward fully regulated betting online, an area that will boom beyond $3 billion of annual revenue within five years.

This aggressive growth strategy is already paying off—Bragg is on track to bring in between €117.5 million and €123 million in revenue for 2025. By focusing on exclusive, high-margin content, the company is poised to reduce reliance on third-party developers and maximize its earnings.

The competitive landscape: Ontario vs Quebec iGaming

While Quebec currently enforces a monopoly model, industry experts speculate that change could be on the horizon. Ontario’s decision to open its market to private operators has drawn major brands and generated significant tax revenue. This has sparked conversations about whether Quebec could follow suit, especially considering the success of the online casino in the Ontario market.

If that happens, Loto-Québec will, at last, be subject to real competition. This is the reason that exclusive deals such as the Bragg agreement count—it ensures the operator has a library of online casino content deals that will be strong enough to be competitive in a potentially deregulated world.

The future of Bragg: Financial growth and technological innovation

Loto-Québec’s agreement with Bragg goes beyond the issue of expansion—it’s also an issue of innovation. Bragg is making a major investment in AI-enhanced gaming customization, enabling experiences that adjust based on the individual player’s tastes. Through the combination of AI-enhanced engagement with in-house games, the company is defining a new benchmark for Canada’s best online casinos.

“Our focus is on creating the future of online gaming,” said Mazij. “We’re not just offering games; we’re redefining how players engage with them. This deal is just the beginning of what we plan to accomplish.”

A new dawn of iGaming in Canada?

The Bragg and Loto-Québec exclusive agreement is a turning point in the future of the Quebec online casino landscape. The agreement not only further positions Bragg at the leading edge of Canada’s iGaming sector, it also raises larger issues about the future of the business. Is the province going to take a page from the neighboring province of Ontario and welcome private firms in? If it does, will Bragg be the leading public and private sector content provider of choice?

One of the things that becomes clear at once: Bragg is not expanding—it’s transforming. Focusing on great content, cutting-edge technology, and world development, the company is vying to be a top player in the world of online casino games. This partnership with Loto-Québec signifies the beginning of an ambitious strategy.

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